Carbon Tracking

Transport tracker

106.21 tonnes from transport


Transport tracker

5.50 tonnes from electricity


electricity tracker

11.00 tonnes from other sources


offset tracker

134.00 tonnes of CO2 offset

122.71 carbon tonnes

-134.00 tonnes offset

=-11.29 tonnes net carbon

In keeping with our mission, we here at Rethink are committed to net-zero operations at a minimum. Currently, we're offsetting 100% of our tracked emissions on a monthly basis. Going forward, our goal is to become carbon negative across all our activities and hope to continue to be models in the waste management industry.

The Rethink team has defined our carbon negative goals alongside a roadmap for progress. Reducing carbon emissions is not just about our commitment to the environment. The same processes we use to identify carbon emissions reduction will also identify and realise benefits for the broader communities supporting the reduction projects.

We're currently tracking carbon in line with GHG Standards, focusing on scope 1 and 2 emissions that are produced from our direct activities. As we continue to grow, we're committed to tracking and offsetting all emissions, both direct and indirect.


While our fleet of trucks makes what we do possible, the emissions from the diesel engines make up the bulk of our carbon triggered. By equipping each of our trucks with geolocating apps, we're able to monitor the exact routes, mileage, and fuel efficiency. While this not only allows us to constantly review and update routes for efficiency, it also gives us valuable data that makes calculating our precise emissions possible.

Our current fleet is 25% electric, with plans to move to 100% electric vehicles by 2024.


Energy use is calculated by sub-metering our current yard/dock, which is part of the Trillium Recycling location in Ajax, Ontario. With the bulk of the 5600 square foot space being outdoors, for cart operations and storage, energy used is nominal, for the two forty-foot containers from which we operate organics grinders and our bin cleaning system.

As our carbon tracking program is evolving, we’ll expand to track energy used by our non-operational employees, who work remotely from Ontario and Quebec.


Other sources include operational fuel for yard based motor, as well as our Scope 3 emissions, largely attributed to business travel. As our tracking program grows, we're committed to extending emissions tracking to carbon created as a result of our remote employee's workspaces, operations team's commutes, and any waste streams created as a result of our activities.

To mitigate the carbon we produce through operations, we're purchasing Carbon Offsets. Carbon offset projects are projects that convert financial investment into an equivalent reduction in carbon dioxide emissions. Offsets are created when projects are undertaken to permanently reduce GHG emissions, such as building retrofits, reduced consumption of fossil fuels, or the displacement of non-renewables into energy sources such as wind and solar.

Our offset commitment is to Canadian projects, locally in Ontario when possible. Currently, we've chosen to partner with the following projects in order to offset our operations.


The main project we've selected is the Great Bear Rainforest carbon credit conservation. This Canadian-based project not only aims to protect a valuable natural resource but to empower Indigenous communities that rely on the very forest itself.


By leveraging the offsets offered by Less, a BullfrogPower Company, we'll be able to ensure we're investing in quality projects. Less offers Gold Standard-certified emission reductions (CERs) and CSA Standard-certified Canadian based offsets, the highest quality offsets available internationally and in Canada.

We'll supplement these two main projects by supporting CarbonZero's Canadian-focused portfolio, where all offset projects are verified to the GHG protocol standards and carefully selected within Canada.


Internally, our goal is to offset at source. By investing in an all-electric fleet by partnering with Lion Electric, we'll effectively be able to reduce our direct emissions by 70%.

To further maintain transparency, we've created a Carbon Offset Methodology document. This document outlines the different GHG scopes in greater detail, including the exact projects we've funded, as well as all sources we've used to track our carbon to the highest degree. It is available for download here. Please refer to the contact within for any questions you may have about our carbon tracking program.

Here to solve all of your Waste Problems

Get Started